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Marketing & Sales
50h
Marketing Fundamentals: From Strategy to Execution
This learning path provides a comprehensive introduction to marketing principles and strategic planning. You'll learn how to develop effective marketing strategies, understand customer behavior, and create measurable campaigns. By the end, you'll be able to build a complete marketing plan and apply fundamental marketing concepts to real-world business challenges.
JeliLearner
Creator
What You'll Learn
Skills Covered
This learning path will help you develop these core competencies
Marketing
Promoting and selling products or services through market research and advertising
Want personalized paths based on your current skills? Track your competencies to get recommendations tailored to your proficiency level.
Your Journey
Learning Path
Follow these sections in order to master the skills you need
Section 1
Marketing Foundations and Core Concepts
Understand the fundamental principles of marketing including definitions, core concepts, and the marketing mix. Build a solid foundation that will support all advanced marketing strategies and planning.
Take time to understand these foundational concepts as they form the basis of all marketing decisions. Practice identifying the 4 Ps in real-world examples.
What is Marketing? AMA's Definitions and Resources
Official definitions and foundational resources from the American Marketing Association, the leading professional organization for marketers.
ama.orgMarketing Archives
articleFree30mMarketing Fundamentals - The 4 Ps of Marketing by HubSpot Academy
Comprehensive video covering the 4 Ps of marketing (Product, Price, Place, Promotion) with clear explanations and real-world examples from HubSpot's marketing education team.
May be broken linkyoutube.com
- YouTube
videoFree20mThe Marketing Mix: Product, Price, Place and Promotion
Comprehensive guide to the 4 Ps of marketing from MindTools, covering each element with practical examples, worksheets, and modern applications for business strategy.
May be broken linkmindtools.comarticleFree15mMarketing Mix (4Ps) Explained with Examples
Clear animated explanation of the 4 Ps of marketing (Product, Price, Place, Promotion) with real-world brand examples and practical applications for beginners. Published by Marketing91 with high engagement.
May be broken link- YouTube
videoFree12mMarketing Fundamentals Cheat Sheet
Quick reference guide to key marketing concepts, formulas, and frameworks for beginners.
cheatsheet.com
graphicFree15mMarketing Fundamentals: The Ultimate Guide for Beginners
Comprehensive HubSpot guide covering essential marketing concepts including the 4 Ps, segmentation, positioning, and customer journey with practical examples and actionable insights for beginners.
May be broken linkblog.hubspot.comarticleFree20mMarketing 101: The Ultimate Guide to Marketing Basics
Comprehensive guide from HubSpot covering marketing fundamentals, types of marketing, creating strategies, and essential concepts for beginners with practical examples and templates.
How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients
blog.hubspot.comNew to marketing? Here
articleFree40m
Section 2
Understanding Your Customer and Market
Learn how to identify and understand your target audience through market research and customer journey mapping. Develop customer personas and understand the complete buying journey.
Customer understanding is critical for effective marketing. Practice creating customer personas for different market segments.
Marketing Fundamentals: Who Is Your Customer?
Free course from Babson College focusing on customer identification and understanding, a crucial first step in marketing.
BabsonX: Marketing Fundamentals: Who Is Your Customer? | edX
edx.org
Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business.
courseFree180mMarketing Infographic: The Customer Journey
Visual guide to understanding and mapping the customer journey, a critical concept in modern marketing strategy.
![What is a customer journey map? The complete overview [examples + templates]](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/%5BUse-Oct-08-2025-10-53-10-8746-PM.webp)
What is a customer journey map? The complete overview [examples + templates]
blog.hubspot.comGet the exact process for building customer journey maps that drive results.
graphicFree15mMarket Research: A Beginner's Guide
Comprehensive guide from SurveyMonkey covering market research fundamentals, methodologies, data collection techniques, and analysis tools specifically designed for beginners developing marketing strategies.
May be broken linksurveymonkey.comarticleFree30mMarketing Strategy Template - Miro
Interactive visual framework template for developing marketing strategy, including customer segmentation, value proposition, and channel mapping. Includes free downloadable templates and examples.
miro.com
Marketing Strategy Templates for Success | Miro
Discover Miro’s customizable marketing strategy templates to plan, organize, and execute your marketing campaigns. Visualize your strategy and collaborate seamlessly with your team.
graphicFree20mMarketing Planning Process Visual Guide by Venngage
Comprehensive visual guide with infographics showing the complete marketing planning process from market research through strategy development, implementation, and measurement with customizable templates.
25+ Marketing Plan Templates for Campaign Strategy - Venngage
venngage.comTake your organization's marketing plan to the next level by using Venngage marketing plan templates. It's free to get started.
graphicFree10mMarketing School Podcast with Neil Patel & Eric Siu
Daily 10-minute marketing podcast delivering actionable marketing tactics and strategies for beginners and business owners, with over 2000 episodes covering fundamentals to advanced concepts.
marketingschool.ioHome - Marketing School Podcast
audioFree30mMarketing Over Coffee Podcast
Weekly marketing podcast covering fundamental marketing strategy concepts in accessible 20-minute episodes, perfect for beginners learning core marketing principles and tactics.
May be broken linkmarketingovercoffee.comaudioFree25m
Section 3
Digital Marketing Fundamentals
Master the essentials of digital marketing including SEO, SEM, social media, and analytics. Learn how digital channels fit into the broader marketing mix.
Digital marketing is essential in today's landscape. Practice setting up basic analytics tracking for a website or social media account.
Google Digital Garage - Fundamentals of Digital Marketing
Free, interactive course covering digital marketing essentials including SEO, SEM, social media, and analytics, with a certificate upon completion.
Kompetenzen für die digitale Zukunft - Google Zukunftswerkstatt- Grow with Google
learndigital.withgoogle.comDigitale Weiterentwicklung für Unternehmen und Berufstätige: Die professionellen und praxisnahen Trainings der Google Zukunftswerkstatt vermitteln digitale Kompetenzen für die digitale Welt von heute und morgen.
courseFree480mHubSpot Marketing Free Course
Free course covering inbound marketing fundamentals, content creation, SEO, and social media strategy from a leading marketing platform.
academy.hubspot.comHubSpot Academy
courseFree360mMeta Social Media Marketing Professional Certificate
Comprehensive course series from Meta covering digital marketing fundamentals including social media strategy, advertising, content marketing, and analytics with hands-on projects. Financial aid available.
coursera.orgMeta Social Media Marketing Professional Certificate | Coursera
courseMay require payment240mMarketing 101: The Complete Guide for Beginners
Comprehensive 2.5-hour marketing fundamentals course by HubSpot covering digital marketing channels, strategy development, and core marketing concepts with practical examples.
May be broken link- YouTube
videoFree180mMarketing Fundamentals Playlist
Collection of short videos explaining key marketing concepts like segmentation, positioning, and the marketing mix.
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videoFree120mMarketing Strategy: A Beginner's Guide to B2B Marketing Success
Detailed guide by Semrush explaining how to create a marketing strategy from scratch, including audience targeting, content marketing tactics, and performance measurement frameworks.
How to Create a Marketing Strategy in 7 Steps
semrush.com
Learn how to craft an effective marketing strategy that will help you boost visibility, attract customers, and drive revenue.
articleFree35mMarketing Terms & Definitions - American Marketing Association
Authoritative resource from the American Marketing Association providing comprehensive definitions and explanations of core marketing concepts, terminology, and foundational principles for beginners.
Definitions of Marketing
ama.orgWhat Is Marketing? Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and
articleFree50m
Section 4
Marketing Strategy Development
Learn how to develop comprehensive marketing strategies from goal setting to channel selection. Understand how to align marketing efforts with business objectives.
Strategy development is where theory meets practice. Work through multiple strategy examples to build your strategic thinking muscles.
Marketing Strategy: What It Is and How to Build One
A practical guide to developing a marketing strategy, including goal setting, audience identification, and channel selection.
![How to Create a Complete Marketing Strategy [Data + Expert Tips]](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketing-strategy.webp)
How to Create a Complete Marketing Strategy [Data + Expert Tips]
blog.hubspot.comA marketing strategy is essential to effectively nurture your customers. Get powerful results by weaving together emerging trends and proven strategies.
articleFree25mMarketing Strategy Course by Wharton on Coursera
Comprehensive course from Wharton School covering strategic marketing frameworks, market analysis, and developing marketing plans from scratch. Includes practical exercises and real-world case studies for beginners.
coursera.orgIntroduction to Marketing | Coursera
courseMay require payment180mHow to Build a Marketing Strategy in 5 Steps
Comprehensive workshop-style video by HubSpot Academy that walks through creating a complete marketing strategy from scratch, covering goal setting, audience research, positioning, and tactical planning in under 90 minutes.
May be broken link- YouTube
videoFree90mHow To Create A Marketing Strategy For Your Business
Step-by-step video guide by Adam Erhart walking through the complete process of building a marketing strategy from scratch, covering goal setting, audience targeting, and tactical planning for beginners.
May be broken link- YouTube
videoFree45mHow to Create a Marketing Strategy for Small Business
SCORE's comprehensive guide to developing marketing strategies specifically for small businesses, covering market research, target audience identification, and budget planning. SCORE is an SBA partner organization providing free business mentoring.
May be broken linkscore.orgarticleFree25mThe Ultimate Marketing Checklist: 40+ Steps to Success
Comprehensive marketing checklist from Semrush covering strategy development, audience research, content planning, channel selection, and performance measurement with actionable steps for each phase.
May be broken linksemrush.comarticleFree20mMarketing Strategy Specialization by University of Virginia
Comprehensive marketing strategy course from UVA Darden School of Business covering strategic frameworks, competitive analysis, and market positioning. Includes audit option for free access to course materials.
coursera.orgMarketing Strategy | Coursera
courseMay require payment1800m
Section 5
Marketing Plan Creation and Implementation
Learn how to transform marketing strategy into actionable plans. Create comprehensive marketing plans with clear objectives, tactics, budgets, and measurement frameworks.
The marketing plan is your roadmap to execution. Practice creating plans for different scenarios to build your planning skills.
How to Create a Marketing Plan
Comprehensive guide with free downloadable marketing plan template, step-by-step instructions, and real-world examples from HubSpot. Includes sections on market research, target audience, budget allocation, and KPIs.
![6 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://53.fs1.hubspotusercontent-na1.net/hubfs/53/marketingplan_20.webp)
6 Steps to Create an Outstanding Marketing Plan [Free Templates]
blog.hubspot.comCreating a marketing plan? Learn how, plus get started with these free templates as a guide.
articleFree45mMarketing Plan Template by HubSpot
Comprehensive free marketing plan template with sections for executive summary, target market, goals, strategies, budget, and tactics. Includes examples and step-by-step guidance for creating a complete marketing plan.
Free Marketing Plan Template – HubSpot
offers.hubspot.comNeed a marketing plan? Download this free marketing plan template to start building your roadmap today.
projectFree90mMarketing Strategy Template by HubSpot
Comprehensive marketing strategy template with step-by-step guidance, customizable sections for goals, target audience, tactics, budget, and metrics. Includes fillable worksheets and planning tools.
Free Marketing Plan Template – HubSpot
offers.hubspot.comNeed a marketing plan? Download this free marketing plan template to start building your roadmap today.
projectFree75mMarketing Strategy Template (Notion)
Free Notion template for organizing and executing a marketing strategy with built-in tracking and task management.
Marketing & Strategy Hub Template | Notion Marketplace
notion.so
This Notion template helps businesses streamline marketing and strategy. Plan social media, conduct SWOT analysis, build audience personas, and analyze competitors—all in one place. A simple, effective tool to boost clarity, focus, and performance. | Discover new ways to use Notion across work and life.
projectFree60mHubSpot Marketing Plan Template Kit
Comprehensive free marketing plan template bundle including SWOT analysis, buyer persona worksheets, campaign planning templates, and budget calculators. Downloadable and fully customizable for immediate use.
Free Marketing Plan Template – HubSpot
offers.hubspot.comNeed a marketing plan? Download this free marketing plan template to start building your roadmap today.
projectFree120mHow to Create a Marketing Plan for a Small Business
Step-by-step tutorial creating a complete marketing plan for a small local business, covering target audience, budget allocation, and actionable tactics. Practical walkthrough with real examples.
May be broken link- YouTube
videoFree60mMarketing Strategy Project: Create Your Brand Plan
Hands-on project-based course where learners develop a complete marketing strategy for a brand, covering positioning, target audience, and tactical implementation. Free access with optional certificate.
May require loginfuturelearn.comprojectFree120m
Section 6
Advanced Marketing Concepts and Practical Application
Explore advanced marketing principles and apply your knowledge through simulations and comprehensive projects. Develop strategic thinking and decision-making skills.
This section brings everything together. Work through the simulation and comprehensive courses to solidify your understanding.
Marketing Strategy Specialization by University of Virginia
Comprehensive 5-course specialization covering marketing fundamentals, customer analytics, brand management, and marketing mix strategy from UVA Darden School of Business. Includes practical applications and case studies.
coursera.orgMarketing Strategy | Coursera
courseMay require payment3000mMarketing Strategy: From Foundations to Implementation by IE Business School
Comprehensive university-level course from IE Business School covering marketing fundamentals, customer behavior analysis, market segmentation, and strategic marketing implementation with real-world case studies.
May be broken linkcoursera.orgcourseMay require payment2400mStukent Mimic Social Simulator
Interactive marketing simulation where students make strategic decisions about social media marketing, budgets, and campaigns with real-time feedback on performance metrics. Used by universities worldwide for hands-on marketing strategy practice.
Social Media Simternship™ - Stukent - Simulated Ad Spend
stukent.comStukent's Social Media Simternship™ is the world's first Social Media Marketing simulation. Allow your students to learn and take risks in a safe and simulated environment!
projectMay require payment180mMarketing Analytics: Products, Distribution and Sales
Comprehensive Coursera course from the University of Virginia covering marketing fundamentals, strategy development, product management, and sales implementation with practical case studies and real-world applications.
May be broken linkcoursera.orgcourseMay require payment360mMarketing: An Introduction (14th Edition)
A widely-used textbook providing a comprehensive introduction to marketing principles, strategies, and contemporary practices.
pearson.comSearch results: marketing an introduction | Pearson US
bookMay require payment6000mThe 1-Page Marketing Plan by Allan Dib
Practical guide to creating a simple, effective marketing plan on a single page. Focuses on actionable steps for small businesses and entrepreneurs to implement immediately.
Études Sur l'Inflammation. Tome 1 (Sciences) (French Ed…
goodreads.com
Études sur l'inflammation. Premier fascicule / par le p…
bookMay require payment180mMarketing Plan Template and Guide by HubSpot
Comprehensive free marketing plan template with step-by-step instructions, worksheets, and practical exercises for building a complete marketing plan from strategy to execution.
May be broken linkhubspot.comarticleFree360m
December 2, 2025
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